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Zeta Direct Product Video
Product Go-To-Market Support
As part of the go-to-market for the Zeta Direct product, I produced, designed, and edited a sizzle reel. This was leveraged on the website and in outreach by sellers.
Aligning with Sales Leadership
I partnered with sales leadership to identify high-priority industries (Retail and Finserv) based on revenue potential and market demand. This ensured the content aligned with strategic growth targets and resonated with key decision-makers.
Strategically Placed on Product Page to Capture and Convert
This video sits prominently on Zeta’s Customer Acquisition page, quickly engaging visitors with a clear, visual explanation of the product. Designed to drive leads and increase demo requests, it simplifies a complex solution and speaks directly to buyer pain points.
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